WHO WE ARE
Valor is a community of people pushing each other to be the best versions of themselves every single day. Each one of us has a calling to respond to, a mission to complete, and a battle to win. People rely on us to show up every single day. We perform at the highest level at all times. We are refining our craft, strengthening our skills, and pushing ourselves for others. We believe that our responsibilities are an honor to uphold. We do not waver. Despite the dangers we face, the fears that creep up on us, and the circumstances that come in our way, we take courage and confront them head on, disarm and execute, because our mission is beyond ourselves. Together, we fight with Valor to Win.
OUR MISSION
Valor Fitness & Performance is a fitness industry business focused primarily on powerlifting apparel and gear such as deadlift shoes, straps and more. VFP was founded on one simple principle: helping people perform at their highest pinnacle. We are called to show up and perform at the highest level of excellence for those we are responsible for, that depend on us, and those that cannot do it themselves. Our calling is beyond reproach: we act on courage and integrity and execute with excellence. This starts with a strong foundation for everyone in their personal health and fitness. VFP’s promise is to help you show up, execute, and become that much closer to reaching your full potential through our products and vision.
RELENTLESS
The conscious and unwavering pursuit towards hard versus easy, right over wrong, better over mediocrity. Knowing that the better version of you sits behind the walls of what many believe cannot be done, shouldn’t be challenged, or lack the faith to fathom in themselves, and running right through it. With purpose. Without question or doubt. Every. Single. Time.